Thursday, November 24, 2022
HomePublic SpeakingA lesson for public audio system from an umbrella

A lesson for public audio system from an umbrella


Gucci and adidas have produced a designer umbrella that retails for a cool USD 1,290. It’s so costly, that on its web site web page, Gucci provides a month-to-month fee plan. (For an umbrella.)

The “solar umbrella” has acquired plenty of criticism, significantly in China, as a result of it doesn’t defend you from the rain. To be truthful, Gucci does say as a lot on its web site. “Please word, this merchandise is just not waterproof and is supposed for solar safety or ornamental use”. Apparently, as of the writing of this submit, the printable product description for the product doesn’t embrace that wording.

I might by no means take into account paying something close to that value for an umbrella. In addition to, I’m proud to make use of the umbrella that I acquired from the Swiss Pink Cross for being a daily blood donor. (For individuals who don’t communicate French, the writing under says, “Giving blood saves lives”.)

My style assertion response to Gucci

Apparently, there’s a ready checklist for the umbrella – Gucci’s, not mine. So who am I to inform Gucci what merchandise it ought to and mustn’t supply? An organization based in 1921, with over 17,000 workers and that generated €9.62 billion in gross sales in 2019 clearly is aware of what it’s doing.

However, the Gucci “solar umbrella” and the backlash that it generated received me excited about an essential lesson for public audio system. and one about which I’ve written earlier than.

Be easy, be clear

Gucci calls the product a “solar umbrella”. I consider that the general public relations drawback that Gucci now faces stems from its use of the phrase “umbrella”.

I wager that most individuals who hear the phrase “umbrella” consider one thing that may preserve them dry when strolling within the rain. Utilizing the phrase “solar” as an adjective may lead folks to moderately count on that they may use the product to guard in opposition to each solar and rain.

The place I come from, an merchandise that you simply carry to guard your self completely from the solar is named a “parasol”. It’s comprised of completely different materials than these used for an umbrella. This text explains the variations between umbrellas and parasols.

Clearly, Gucci knew precisely what it had in thoughts when it created the “solar umbrella”. However, as the general public response has proven, many individuals thought that it was one thing else.

As audio system, we mustn’t ever assume that the viewers will simply perceive issues the identical means that we do. Issues which are clear to us is not going to essentially be clear to the viewers. How will we bridge the hole?

Thanks, Rob!

My due to my pal and fellow public speaker, Rob Willis, for bringing this concern to my consideration. Rob has drawn some attention-grabbing public talking classes of his personal from the Gucci “solar umbrella”. I invite you to verify them out on LinkedIn.

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