Billy Eichner‘s new romcom fully bombed on the field workplace — and he seems to be chalking it as much as homophobia throughout the nation.
The comedian-turned-actor took to Twitter Sunday to acknowledge the low ticket gross sales — the film solely raked in $4.8 million domestically, inserting 4th this weekend — and he is undoubtedly bummed by the underwhelming turnout … regardless of the actual fact the movie is objectively strong.
He writes, “Final night time I snuck in and sat at the back of a offered out theater enjoying BROS in LA. The viewers howled with laughter begin to end, burst into applause on the finish, and a few had been wiping away tears as they walked out. It was really magical. Actually. I’m VERY pleased with this film.”
BE additionally went on to assert that — regardless of ‘Bros’ being hailed as one of many funniest comedies in latest reminiscence — a theater chain known as Common to say they had been pulling the trailer due to the homosexual content material. He says Common was in a position to persuade them to maintain it.
Billy provides, “That’s simply the world we dwell in, sadly. Even with glowing opinions, nice Rotten Tomatoes scores, an A CinemaScore and so on, straight folks, particularly in sure elements of the nation, simply didn’t present up for Bros. And that’s disappointing however it’s what it’s.”
His closing thought hits his level proper on the top … “Everybody who ISN’T a homophobic weirdo ought to go see BROS tonight! You’ll have a blast! And it *is* particular and uniquely highly effective to see this specific story on a giant display screen, esp for queer of us who don’t get this chance typically. I like this film a lot. GO BROS!!!”
Billy’s proper about one factor … the film was positively reviewed by critics and normies alike — so by all accounts, it is fairly darn good. As for why it did so poorly, it is onerous to say. It was marketed pretty closely by the studio … with the trailer getting numerous play in theaters and billboards throughout the L.A. space.
It is fairly clear although … Billy sees it as lingering bigotry. 🤷🏽♂️