One other era of the James household is headed to Nike! On Monday (October 10), the footwear firm introduced 5 student-athletes they signed. The listing consists of Caitlin Clark, Haley Jones, DJ Wagner, Juju Watkins, and Bronny James.
In keeping with Advanced, the eldest son of basketball champion Lebron James signed a NIL (name-image-likeness) deal.
“For so long as I can bear in mind, Nike’s been part of my household,” Bronny mentioned. “Getting an opportunity to workforce up with them and proceed my household’s legacy each on the courtroom and locally is wild—it actually means lots to me.”
We’re excited to announce the latest scholar athletes to hitch our Nike household: Caitlin Clark, Bronny James, Haley Jones, DJ Wagner and Juju Watkins.
Hit that ❤️ to point out them some love and welcome them to the Nike Basketball fam. pic.twitter.com/xIPZN2raOS
— Nike Basketball (@nikebasketball) October 10, 2022
Bronny Follows In His Father’s Footsteps
And Bronny is correct. Nike has been in his household since 2003, when his father first signed a $90 million with them. Then, the four-time NBA champion inked a lifetime deal in 2015. The deal was rumored to be price about $1 billion.
19 years later, LeBron has a lifetime deal price over $1B pic.twitter.com/cld4bx4Nbg
— Bleacher Report (@BleacherReport) Could 22, 2022
LeBron’s enterprise accomplice and shut pal Maverick Carter fed these talks in 2016 throughout a GQ interview. On the time, Maverick motioned upwards when requested concerning the price of LeBron’s lifetime deal. He was a key participant in negotiating the contract.
“Yeah. It’s a improbable deal. Nike feels nice concerning the deal. That’s crucial factor. As nice as I really feel, as nice as LeBron feels–Nike feels improbable about it. It’s the biggest deal within the historical past of the corporate,” Maverick mentioned. Their hope is he makes much more. And our hope is that, too, clearly.”
Bronny’s Contract Quantity Is Unclear
Like his father, Bronny joined Nike earlier than touching a contract or courtroom for the NBA. He’s at the moment in his senior yr at Sierra Canyon Excessive College. Additionally, like daddy dearest, the quantity of cash the star participant might be cashing in continues to be on the hush.
LeBron hasn’t mentioned a lot on-line about his son’s deal. However he did re-post a few posts protecting the information to his Instagram Story. He additionally shared an ad-like Nike video to his profile that includes Bronny!
The information additionally comes days after the younging welcomed his 18th birthday on October 6. Over the weekend, he celebrated alongside his dad and mom, pals, and entertainers like Travis Scott! Congrats Bronny!