CEO Of Spotify Says Firm Is Contemplating Rising Subscription Costs In 2023


Spotify might have exceeded its income objective for the 12 months and elevated subscribers, however there could also be a value hike in 2023.

In a dialog with the Wall Road Journal, Spotify Chief Govt Daniel Ek mentioned rising costs within the U.S. “is likely one of the issues we wish to do, and it’s one thing we are going to [consider] with our label companions. I be ok with this upcoming 12 months, and what it means about pricing for our service.”

The rise comes after different streaming companies– Apple and YouTube–introduced a pricing enhance for his or her platforms. Apple is rising its costs by $1 to $10.99 per thirty days. YouTube is elevating its value of their Premium Household Plan from $17.99 to $22.99

EK additionally spoke about competitors is appropriate for his or her firm.

When our rivals are elevating their costs, that’s actually good for us,” mentioned founder-CEO Daniel Ek on a convention name following its newest monetary report. He mentioned that Spotify has the bottom churn amongst its friends and gives “an incredible buyer worth proposition.”

Netflix Value Improve

As you recognize, Netflix additionally elevated their costs in January.

The U.S., the subscription value for the usual plan will increase to $15.49, the fundamental plan rises to $9.99 and the premium plan is now $19.99. A Netflix spokesperson spoke in regards to the newest value will increase.


“We perceive individuals have extra leisure selections than ever and we’re dedicated to delivering a fair higher expertise for our members. We’re updating our costs in order that we are able to proceed to supply all kinds of high quality leisure choices. As all the time we provide a variety of plans so members can choose a value that works for his or her funds,” they mentioned.

Roomies, what do you consider this?


Please enter your comment!
Please enter your name here