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Creativity-Commodity: An Insider’s Perspective of Cluj’s Impartial Cultural Scene 2009-2019 by Miki Braniște

Casa Tranzit and the Colectiv A Affiliation offered a guide launch of Creativity-Commodity livestreaming on the worldwide, commons-based, peer-produced HowlRound TV community on Monday 17 October 2022 at 9 a.m. PDT (San Francisco, UTC -7) / 12 p.m. EDT (New York, UTC -4) / 16:00 UTC / 17:00 BST (London, UTC +1) / 18:00 CEST (Berlin, UTC +2) / 19:00 EEST (Cluj, UTC +3).

The launch of Creativity-Commodity. An insider’s perspective of Cluj’s unbiased cultural scene 2009–2019, written by Miki Braniște (curator and cultural supervisor), will likely be a debate on the themes addressed within the guide. This dialogue is a part of the collection of discussions initiated by the Impartial Group for Tradition / Független Intézmények Kulturális Szövetsége (GICu/FIKuSz) in Cluj, Romania.

In regards to the Ebook
As the results of the writer’s doctoral research, the guide analyzes how European cultural insurance policies, impressed by the creativity paradigm, are put into follow in Cluj, Romania. The creativity paradigm, fostered by the phenomenon of globalization, relies on the existence of a social class, a kind of city growth that offers rise to the inventive metropolis and a inventive business that gives the present profile of the financial system. The connection between cultural insurance policies and the inventive financial system makes the financial worth of tradition and creativity outweigh their symbolic and social worth. Because of the connection of inventive industries to financial markets, the latter affect the stakes and ethos of the cultural sector, which has been renamed the cultural and inventive sector. Is that this proximity to the engine of change within the international financial system a risk or a bonus for tradition and creativity? Who’re the winners of this alliance between business and tradition, financial system and creativity? What sort of hybridization will end result from the approaching collectively of the 2 fields? How can the sector retain its essence as a producer of public tradition for wider communities, a supply of growing crucial consciousness, a manner of figuring out the world and being with others? The case research of the Paintbrush Manufacturing unit mission in Cluj serves for example to raised perceive the consequences of the paradigm shift that overlapped with town’s transition from a post-industrial identification to one in all a inventive and extra lately revolutionary metropolis. The analysis exposes how the unbiased cultural scene in Cluj pertains to these modifications which are already having results by means of the phenomenon of gentrification on account of city regeneration insurance policies, by means of the phenomenon of festivalization, the commercialization of tradition, and the neutralization of crucial creative discourse.

Biography of the Creator
Miki Braniște is assistant professor on the School of Theatre and Movie of the Babeș-Bolyai College with a PhD thesis within the area of cultural administration and insurance policies. She is a cultural supervisor and curator for performing arts and interdisciplinary tasks, president of the Colectiv A Affiliation and former director of the TEMPS D’IMAGES Competition in Cluj for ten editions. Between 2009 and 2019 she was a member of the board of administrators of the cultural area Paintbrush Manufacturing unit, actively collaborating in its growth technique. In 2015, she acquired the title of Knight of Arts and Letters from the French Ministry of Tradition. In 2016, she acquired the Prize for Interdisciplinary Initiatives from the Administration of the Nationwide Cultural Fund and the Prize for Supporting Up to date Dance from the Nationwide Dance Centre of Bucharest. Since 2017, on the invitation of the Goethe Institut Bucharest, she has been curator of the Cultural Administration Academy program in Romania.


  • Oana Mateescu, anthropologist, assistant professor, School of Sociology and Social Work, Babeș-Bolyai College, Cluj, Romania.

Visitor audio system

  • Miruna Runcan, theatre critic, PhD Professor on the School of Theatre and Movie, Babeș-Bolyai College
  • Eugen Pănescu, architect and concrete planner,
  • Lala Panait, neighborhood facilitator and concrete anthropologist, Colectiv A
  • Cornel Ban, affiliate professor of Economics, Copenhagen Enterprise Faculty
  • Lorand Maxim, director, common supervisor of Tranzit Basis



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