Daft Punk have joined TikTok as a result of, effectively, 2022.
Solely a yr as upside-down as this one may see Daft Punk—the legendary digital music pioneers, visionary administrators and avant-garde composers—including “content material creator” to their illustrious résumé. The irony of the robots becoming a member of a digital dystopia whereby the vast majority of its younger customers have not even heard of them is not misplaced on us. However we digress.
“Let’s rewind time, on TikTok,” reads Daft Punk’s first TikTok publish.
It is price noting that Daft Punk’s arrival on TikTok finds them in uncharted waters. TikTok’s enterprise mannequin is based on offers made with report corporations previous to the formation of the duo’s account, in order that they reportedly required a direct deal to license music on the platform. Its one billion each day lively customers can now entry the music from Daft Punk’s again catalog to make use of of their movies.
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Beginning tomorrow, October 18th, followers will have the ability to use two Daft Punk-themed filters for his or her TikTok movies. One contains a customizable robotic helmet and the opposite showcases Charlie, an anthropomorphized canine who first appeared in Daft Punk’s 1997 music video for “Da Funk,” directed by Spike Jonze.