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Martin Jacobson Wins UKIPT London, PokerStars Shining


Martin Jacobson received the UKIPT London Predominant Occasion and £232,300 ($262,603). [Image: World Poker Tour]

Jacobson wins £232,300

What it lacked in period it greater than made up for in pleasure. I’m speaking, after all, in regards to the UKIPT London Predominant Occasion last desk which went bish, bash, bosh and was executed and dusted earlier than 4pm on Saturday. The £1,100 buy-in match drew a report discipline for a UKIPT occasion of 1,458 entrants, producing a prize pool of £1,399,680 ($1,582,267).

The dominant chip chief in a single day was one of many sport’s greatest-ever on-line gamers, Conor Beresford, however he must accept second place ultimately after “comeback king” Martin Jacobson went from Day 3 brief stack to assert the £232,300 ($262,603) first prize. Beresford picked up £145,120 ($164,051) for his efforts, bittersweet for the person who as soon as held 70% of the chips with 5 gamers left. Spain’s Martin Caride took third and £103,650 ($117,171) with standard Norwegian professional Jon Kyte getting fourth and £79,740 ($90,142).

I saved getting 2nd and third [place] earlier than so truly profitable this match may be very good.”

Jacobson was in a reflective however jovial temper after the end result, joking about all his EPT crossbars. “I saved getting 2nd and third [place] earlier than so truly profitable this match may be very good.”

Within the last hand, he held pocket aces versus the 9♦️2♦️ of Beresford. The flop got here 9♥️3♠️2♥️ and Beresford check-raised. Jacobson known as and the flip was the A♥️. Once more, Beresford went for the check-raise, this time shoving into the superior hand. Jacobson snap-called and was delighted to see that he was a lock. Because the inconsequential river was dealt, he was already shaking fingers with Beresford and celebrating together with his rail.

November Niner

On November 10, 2014, 9 poker hopefuls dubbed “The November 9” took their seats within the Penn & Teller Theater on the Rio in Las Vegas, returning to battle after a 16-week break. The prize up for grabs? A cool $10m and the title of World Collection of Poker Predominant Occasion champion.

The chip chief was The Netherlands’ Jorryt Van Hoof and the brief stack was Brazil’s Bruno Politano. The story within the runup to the ultimate desk was Mark Newhouse’s back-to-back look on poker’s largest stage, however the story after was that of Martin Jacobson, the studious and extremely ready Swede who grinded his manner from the second-shortest stack to report a well-known victory.

continued to run deep in tournaments all around the world, however one other marquee victory had eluded him

Jacobson was already thought-about to be one of many sport’s prime gamers. He had completed third in EPT Budapest in 2008, runner-up in WPT Venice in 2009, runner-up in EPT Villamoura in 2010, runner-up in EPT Deauville in 2011, and fourth in EPT Berlin in 2011. Within the eight years since, he has continued to run deep in tournaments all around the world, however one other marquee victory had eluded him. That’s till now.

UK and Eire Poker Tour

For gamers from the UK and Eire, the UKIPT holds a really particular place. Early seasons had been televised on Channel 4 and by Season 2, the tour had fostered a group really feel. Three satellites ran each night time of the week on PokerStars, pumping out packages and seats to Newcastle, Nottingham, Dublin, Cork, Galway, Bristol, Edinburgh, and London.

there was an amazing sense of camaraderie on the tour

Spearheaded by Kirsty Thompson and later David Curtis, the UKIPT grew in recognition via Seasons 3 and 4. I chased the web and stay leaderboards, ending third and fourth, respectively, in 2014. My VSO Information colleague Dara O’Kearney was unstoppable on-line, as was my then flatmate Daragh Davey on the stay tables they usually deservedly took the spoils of victory. Greater than anything, there was an amazing sense of camaraderie on the tour, a top quality which is never current in such a extremely aggressive surroundings.

Then got here the Amaya period of PokerStars, a interval they’re admittedly now eager to place behind them. The Scheinbergs offered the corporate for $4.9bn and to finance the acquisition, Amaya saddled themselves with $3bn of debt. These loans needed to be paid and that meant extra rake, extra cross-selling, fewer bonuses, sooner constructions, and the top of the Supernova loyalty scheme. It additionally meant an finish to the regional excursions, loss leaders for the corporate, however a significant level of contact with their prospects and alternative to generate model loyalty.

Buyer satisfaction is king

All of Amaya’s short-term pondering harm the model and market share was finally surrendered. When Flutter took over the corporate in 2019, the message was easy: “Buyer Satisfaction is King.” Bonuses beforehand tied to backside line targets had been now linked to participant suggestions. Giving gamers what they needed grew to become the aim and a technique that PokerStars may obtain that was to present them again what they’d when buyer loyalty was excessive.

Stay occasions have ceased to be rakefests and the therapy of gamers at these occasions is prime notch.

This yr, now we have seen the roll out of a Supernova-esque loyalty scheme. Stay occasions have ceased to be rakefests and the therapy of gamers at these occasions is prime notch. Regional excursions are again with Eureka, Estrellas, FPT, and UKIPT stops introduced. There are even rumors of the return of leaderboards in 2023.

I may be a Unibet Poker ambassador, however I’m a poker ambassador first and greater than anything, I wish to see gamers handled pretty. I made my opinions of Amaya PokerStars very clear on the time and when it grew to become apparent that these criticisms had been falling on deaf ears, I voted with my toes and stopped attending their occasions. Conversely, I really feel honor-bound now to acknowledge the nice issues that they’re doing. For those who don’t pull your punches, you also needs to not demur from giving reward. It takes time to win folks again, however PokerStars is heading in the right direction.

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