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On Stage Dancewear: Fulfilling dancers wants


Dance in NYC has modified loads through the years, however a couple of issues stay the identical. The elevator at Steps on Broadway might be as sluggish as we speak because it was 40 years in the past, and the packed stock at On Stage Dancewear is as strong as ever, additionally 40 years in operation. 

Located on the east aspect removed from Lincoln Heart, Instances Sq., New York Metropolis Heart and the studios on the west aspect, this gem has such an array of choices that one can simply whereas away an hour with all of the leotards, footwear and equipment with out realizing it. It’s the final remaining impartial dance retailer in Manhattan, and one among two in all of NYC. 

On Stage Dancewear.
On Stage Dancewear.

New York is fortunate have Bloch, Capezio, Yumiko, Freed of London and LaDuca, all with storefronts in numerous places, however if you’d like all these manufacturers and extra in a single place, it’s a must to head to On Stage.

Began in 1980, by Israeli immigrants Greta and Edward Marshall as a hosiery retailer, the store serviced the gross sales ladies who labored throughout the road on the famed B. Altman division retailer, which then required stockings for all ladies. Ronnie Marshall, Greta and Edward’s son and present proprietor of the shop, explains how they transitioned to a dance store, 

“Again then, there have been no dance outlets,” he reveals. “And there wasn’t the choice now we have as we speak. We solely had pink lengthy sleeve and quick sleeve leotards, and pink and black tights. However for those who did wish to purchase a leotard and tights, you needed to go to a hosiery retailer. By the mid-‘80s, that enterprise class began to develop, and we launched extra merchandise and footwear.” 

Ronnie Marshall (right).
Ronnie Marshall (proper).

Flash ahead to as we speak, and yow will discover a listing in contrast to anything at On Stage. Ronnie admits it’s not essentially the most environment friendly approach to run a enterprise, however he prefers to maintain issues old style, figuring out he’ll have that random merchandise for somebody after they want it essentially the most. 

“Possibly, every year, somebody goes to stroll in and ask for an orange, off-the-shoulder leotard, and I’ll have that orange off-the-shoulder leotard.”

Alexandra Hutchinson, dancer with Dance Theater of Harlem, found a full-body, fishnet unitard on her go to. She scooped it up instantly, noting that it might are available helpful sooner or later and he or she had by no means seen something prefer it. If not for dancing, the store has many enjoyable gadgets like this for use for costumes or photograph shoots. 

Ronnie takes satisfaction in providing a wide selection of nude leotards and tights for everybody. As quickly as manufacturers began providing extra than simply black and pink, he began stocking stock that providers all shades of pores and skin tones. 

Leotards at On Stage Dancewear.
Leotards at On Stage Dancewear.

Fulfilling the wants of dancers in NYC (and past – he ships anyplace) has been the driving drive of On Stage because it transitioned to a dance retailer within the Nineteen Eighties. From fundamentals, to selection, to oddities, Ronnie is dedicated to creating it work so long as doable. However as locations like this shutter every single day within the metropolis, he is aware of it’s a big gamble which may not final without end. 

However for now, Ronnie is aware of what worth he brings to the dance group and hopes it’s sufficient to maintain the enterprise going. For that, he depends on dancers coming in to attempt on myriad manufacturers of footwear, figuring out how essential the precise shoe is. 

“The worth is to attempt on the footwear,” he says. “Footwear are an extension of the dancer’s physique.” 

Leotards and skirts at On Stage Dancewear.
Leotards and skirts at On Stage Dancewear.

And he reminded this reporter on her method out, in an indication of the instances, “Order your pointes footwear now. There’s a pointe shoe scarcity!” 

That could be a laborious reality for a lot of dancers, however Ronnie has hundreds of pairs in inventory. 

On Stage Dancewear is situated at 197 Madison Avenue (between 34th and 35th Streets) in NYC. For extra info and to buy, go to www.onstagedancewear.com. You may comply with the shop on Instagram: @onstagedancewearnyc. Observe Alexandra Hutchinson on Instagram as effectively: @a_ballerina_.

By Emily Sarkissian of Dance Informa. 









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