Pluto Pillow is a fantastic and innovative company that creates personalized pillows for its customers based on their preferences. In an online survey on their website, the company collects each person’s personal information and statistics.
They were both working in the tech industry and were frustrated with the lack of innovation and personalization in the bedding industry. They noticed that many people struggled to find a pillow that was comfortable and supportive, and they wanted to create a solution that would address this problem.
Susana Saeliu and Kevin Li are the creators of Pluto Pillow. Susana Saeliu is a business owner with previous experience. She also has a business degree from the University of Southern California’s Marshall School of Business.
Susana Saeliu and Kevin Li, the founders of Pluto Pillow, went on Shark Tank seeking $400,000 in exchange for a 5% stake in the company. They were also hoping to find a Shark who would work with them and help them grow the business.
Despite the fact that Susan and Kevin were unable to secure a deal with the Sharks, they continued to scale and expand their business on their own. Pluto Pillows is now selling a variety of new products on the market. It also operates a retail business.
Pluto Pillow also offers a subscription service, where customers can receive a new pillow every six months, ensuring they always have a fresh, customized pillow to sleep on.
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Pluto Pillow’s net worth
Pluto Pillow’s net worth is estimated to be approximately $8 million.
Pluto Pillow’s source of income
Pluto Pillow is a company that sells customizable pillows. Their main source of income is through the sale of their products.
Customers can order personalized pillows by taking a quiz on their website that asks about their sleeping preferences and habits and then receive a custom-designed pillow based on the information provided.
Additionally, Pluto Pillow may generate revenue through affiliate marketing, where they earn a commission for promoting other sleep-related products or services to their customers.
They may also make money through partnerships with other companies or by selling customer data to third-party advertisers, although there is no evidence that they engage in these practices.
Pluto Pillow’s assets, cars, and houses
There is not much information given about their assets, cars, and house.
Pluto Pillow’s net worth growth year-wise
Pluto Pillow’s Net Worth in 2023 | $ 8 million |
Pluto Pillow’s Net Worth in 2022 | $8 million |
Pluto Pillow’s Net Worth in 2021 | Unknown |
Pluto Pillow’s Net Worth in 2020 | Unknown |
Pluto Pillow’s Net Worth in 2019 | Unknown |
Pluto Pillow Expenses
Their expenses may include manufacturing costs, marketing, and advertising expenses, employee salaries, website development and maintenance costs, and other general business expenses.
Pluto Pillow’s biography of the family’s parents and spouse
Pluto Pillow was founded as a company by Susana Saeliu and Alex O’Hagan in 2018.
Saeliu stated that both founders came from entrepreneurial families. However, there is not much information about their background since they are private people.
Pluto Pillow Education
Kevin isn’t always forthcoming about his personal history, but Susana Saeliu has revealed that she graduated from the University of Southern California’s Marshall School of Business.
Pluto Pillow Career
The idea for Pluto Pillow came about when Susana, who was suffering from neck pain, found that the traditional pillows on the market did not provide her with the support she needed. She realized that everyone’s sleep preferences are unique and decided to create a pillow that could be customized to each person’s needs.
Susana and Alex started Pluto Pillow as a side project while working full-time jobs, but they eventually decided to focus on the company full-time. They began by conducting extensive research on sleep and pillow design, and they worked with a team of experts to create a pillow that could be customized based on each person’s body type, sleeping position, and personal preferences.
They launched the company in 2018 and quickly gained popularity due to their unique product offering. Since then, Pluto Pillow has continued to grow, and they now offer a range of customizable sleep products, including mattresses, toppers, and bedding.

Pluto Pillow Awards and Recognition
They have received positive reviews from customers and have been featured in various media outlets such as Forbes and HuffPost.
Pluto Pillow and controversies
One of the main controversies surrounding Pluto Pillow is related to its marketing practices. Some customers have complained that the company’s advertising is misleading, as they claim that the pillow is advertised as being made entirely in the United States when in reality, some of the materials used in the pillow are imported from overseas.
Another issue that has been raised by customers is the price of the Pluto Pillow. Some customers feel that the pillow is overpriced, particularly given the fact that it is made from relatively inexpensive materials. Additionally, some customers have reported that the pillow does not hold its shape over time, which can lead to discomfort and dissatisfaction.
Conclusion
Pluto Pillows is a fantastic company that has been providing people with personalized pillows since 2018. Success was found at the beginning of this company, when Shark Tank’s Robert Herjavec invested in it, and the company’s value increased to $8 million.