SoundCloud Rebrands Creator Companies Platform to “SoundCloud for Artists” – EDM.com

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SoundCloud’s creator companies platform is working beneath a brand new title: SoundCloud for Artists.

The rebrand comes from one of many main minds in establishing Spotify’s personal Spotify for Artists platform. And because the saying goes, “If it ain’t broke, do not repair it.”  

Tracy Chan, SoundCloud’s Senior Vice President of Creator, was beforehand the former Head of Music at Twitch and served because the Director of Product Administration at Spotify earlier than that. Chan led the event of Spotify for Artists’ analytics platform, which empowers artists to glean insights about their fanbase and higher interact their viewers.



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