From Thursday, February 23 to Sunday, February 28, hundreds of individuals will head to the enormous tents on Miami Seaside to eat, drink, and have a good time the twenty second yr of the pageant, which can profit the Florida Worldwide College Chapman Faculty of Hospitality & Tourism Administration. To this point, greater than $34 million has been raised, serving to safe the way forward for the hospitality trade by coaching its subsequent era.
The pageant is understood for its signature occasions just like the Grand Tasting Village, the Burger Bash (this yr hosted by Emeril Lagasse), and a gala tribute dinner (this yr, chef Alex Guarnaschelli and Pernod Ricard’s Alexandre Ricard will be feted with Bobby Flay serving as grasp of ceremonies); however every year additionally brings new occasions and some surprises.
That mixture of outdated and new is the important thing to success, says Lee Brian Schrager. The SOBEWFF founder tells New Occasions that he is at all times on the lookout for new manufacturers and activations. “I really want to maintain it recent or individuals are going to get bored. Burger Bash sells out yearly — till it would not,” he says.
Schrager says that retaining his eyes open for brand spanking new occasions and dealing with new expertise is a approach of creating positive he is by no means uninterested in the pageant, as effectively. “I need to be motivated and enthusiastic about what we’re doing. If I am completely happy, then it reveals.”
New occasions this yr embrace a Sunday afternoon tea dance and drag present with a particular efficiency by disco queen, Thelma Houston. Says Schrager, “The tea dance goes to be nice. Now we have Bianca del Rio from Ru Paul’s Drag Race performing. She’s been touring for 2 years straight and he or she was capable of finding the time to come back to Miami.”
Schrager can be trying ahead to the Overtown EatUp, hosted by Marcus Samuelsson, additionally on Sunday afternoon. The occasion, which takes cues from Harlem EatUp, will spotlight the wealthy tradition of Overtown. Samuelsson will curate the eating places and music taking part within the occasion. As well as, proceeds from Overtown EatUp can be earmarked as scholarship funding for college kids from Overtown who attend FIU’s Chaplin Faculty of Hospitality & Tourism Administration.
The SOBEWFF founder says this yr, greater than ever, the pageant will have a good time variety within the hospitality trade with occasions like a Cookout with JJ Johnson and Dwyane Wade and a Sunday brunch with James Beard winner Mashama Bailey. Bailey will deliver her Savannah restaurant, the Gray, to Miami Seaside for one scrumptious afternoon. “Mashama Bailey’s restaurant was named one of many best locations in Time journal,” says Schrager, including, “If you do not know her now, you’ll. And you need to.”
On the finish of the day, Schrager says that the SOBEWFF is designed for folks to eat, drink, and have an excellent time. And, the system appears to work. “Now we have hundreds of individuals. We’re not saving lives — we’re giving pleasure. Which is why we attempt to make it secure and make it enjoyable.”
South Seaside Wine & Meals Pageant. Thursday, February 23 to Sunday, February 28, 2023, at numerous places. Tickets begin at $35. Capital One Cardholder presale is obtainable now by way of November 6. Tickets to most people on sale on November 6 at sobewff.org.