The Museum of Ice Cream Pops Up in Miami Seaside With a Boozy Twist


After a virtually three-year hiatus, considered one of Miami Seaside’s hottest pool events might be making a short return later this month.

Subsequent week — for one weekend solely — the Museum of Ice Cream (MOIC) will as soon as once more pop up at Resort Greystone for a singular co-branded expertise that is equal components pool get together, ice cream fantasy, and selfie manufacturing facility.

So, what precisely is a museum of ice cream?

Based on MOIC enterprise director Telamon Ardavanis, the MOIC was created to unravel the overarching downside of “human disconnection,” with the premise that ice cream can carry folks collectively in bodily areas and create pleasure.

The MOIC made its debut in New York Metropolis in 2016 as a ticketed attraction, with 15 rooms designed to supply visitors a candy-themed wonderland stuffed with interactive areas and — in fact — loads of ice cream.

Every location acts as an “experium” — a portmanteau of expertise and museum — in a pink-hued house full with an enormous, sprinkle-filled pool and a pink, palm tree-lined sand bar — simply to call just a few of the selfie-friendly options.

In different phrases: a foodie Instagrammer’s dream.

So far, the MOIC’s official Instagram account has practically 500,000 followers, and when you search #museumoficecream you will discover practically 224,000 posts. A few of them embody celebrities like Katy Perry, Gwyneth Paltrow, and Kim Kardashian, who’ve all snapped selfies on the MOIC.

At this time, the MOIC has areas all over the world from Austin and Chicago to Singapore and Shanghai, says Ardavanis, however to know what the draw is you merely must “expertise it for your self.”

The experiential museum’s fourth pop-up in Miami continues to be among the many hottest. When it first launched in 2017, there was such a requirement that the MOIC prolonged the dates a number of occasions with a pop-up that lasted six months.

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The rooftop of the Resort Greystone will flip into the Museum of Ice Cream.

Photograph courtesy of Resort Greystone

Throughout the upcoming non permanent pop-up at Resort Greystone happening November 19-20, the resort’s picturesque rooftop pool will as soon as once more remodel right into a pink ice cream paradise, providing the model’s traditional design components — however with an adults-only twist, Resort Greystone managing director and govt chef Pawan Pinisetti tells New Instances.

“What I actually love this time round my total philosophy of being whimsical and enjoyable with the meals and beverage, mixed with our spirit model companions, is the proper pairing,” provides Pinisetti.

Which means a pink sand bar the place visitors will discover a Blue Bell ice cream cart serving up assorted ice cream flavors, and specialty curated libations from manufacturers like Tito’s vodka (a vodka “float” anybody?) and Frangelico liqueur, in addition to the South Florida debut of MurMur rum, a pink sipping rum.

Tickets are on sale now with two events supplied every day. Company can attend the “Afternoon Escape” happening from 2 to six:30 p.m. for $55 per particular person, or the “Sundown Soiree” from 6:30 to 10 p.m., out there for $85 per particular person.

When requested if the MOIC would think about a everlasting Magic Metropolis location, Ardavanis was hopeful.

“We attempting to develop our venue footprint, and Miami is on the prime of our listing,” sums up Ardavanis.

The Museum of Ice Cream Pop-up at Resort Greystone. Saturday, November 19 and Sunday, November 20 at 1920 Collins Ave., Miami Seaside. Tickets value $55 to $85 through


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