Condé Nast, the writer of Vogue journal, has filed a lawsuit in opposition to rappers Drake and 21 Savage for utilizing a pretend Vogue cowl used to advertise their new album, Her Loss.
In a 30-page lawsuit filed on Monday, Condé Nast argues that the “widespread promotional marketing campaign” launched by the rappers for his or her newest album is “constructed solely” on the usage of Vogue’s logos — giving the false premise that the 2 artists can be featured within the December subject of the journal.
Condé Nast is in search of at the least $4 million in damages, or triple the rappers’ earnings from their album and its “counterfeit” journal — whichever is larger.
It is unclear if the artists immediately profited from the pretend magazines, aside from via publicity, because the magazines weren’t on the market.
The writer can be in search of a preliminary injunction and non permanent restraining order to cease the rappers from persevering with to publicize the pretend journal cowl, in addition to damages over trademark infringement.
“All of that is false. And none of it has been approved by Condé Nast,” mentioned Condé Nast within the lawsuit.
The lawsuit additionally alleges that the 2 rappers created counterfeit problems with Vogue and distributed copies of it in “North America’s largest metropolitan areas” along with posters of the spoof cowl. The counterfeit subject was additionally posted to social media for greater than 135 million customers who actively comply with each Drake and 21 Savage, in accordance with the swimsuit.
As well as, the lawsuit alleges that the artists falsely thanked Anna Wintour — the editor-in-chief of Vogue — on social media for the “love and help on this historic second.”
The writer mentioned it was in communication with each Drake and 21 Savage main as much as the discharge of Her Loss, however in accordance with the lawsuit, the rappers’ “disregard for Condé Nast’s rights” left it no alternative however to take authorized motion.
Representatives for each Drake and 21 Savage didn’t instantly reply to NPR’s request for touch upon the lawsuit. NPR additionally reached out to attorneys representing Condé Nast for remark however didn’t instantly hear again.
The distribution of the counterfeit Vogue cowl is amongst a number of parodies the 2 rappers produced in help of their newest album. The 2 additionally pretended to carry out on NBC’s Saturday Night time Reside and to have been interviewed on Howard Stern’s SiriusXM radio present.
The duo additionally pretended to carry out on NPR Music’s Tiny Desk collection, the place the rappers are seated in entrance of a backdrop of books and All Songs Thought-about signage.
— OVO Sound (@OVOSound) November 2, 2022
In response to the spoof efficiency, an NPR spokesperson mentioned: “If Drake and 21 Savage need to carry out at the true Tiny Desk, we would like to have them.”
NPR’s Ayana Archie contributed to this report.